Alissa, a graduate of Spring Arbor University and native of Charlevoix, has worked at the Castle since 2006. Her transition from the Wedding Department to Marketing in autumn ‘14 was a natural occurrence, given the Castle’s continued growth and development and Alissa’s broad-based knowledge and extensive work experience. She enjoys the challenge of creating and overseeing marketing campaigns designed to benefit all areas of the Castle, including weddings, corporate, festivals, events, and tours. Whether coordinating marketing and business concerns, creating and organizing budget reports, or working with aesthetic design, Alissa’s savvy computer skills have proved invaluable. She’s also the Castle’s ‘Go-To’ Person when it comes to hands-on computer program training for Castle staff.
photo: Michael Murphy IV Photography